BRAND DEVELOPMENT
Craft Shack
GLITTER FOR ALL
A fun, happy, crafting community based in Portland, Oregon
I worked closely with the owner of Craft Shack to create a cheerful brand badge for makers who believe glue guns and glitter belong on a pedestal. Craft Shack isn’t just a store or workshop space — it’s a creative hub where color, curiosity, and community collide. The goal was to capture that joyful energy in a mark that feels welcoming, expressive, and proudly handmade.
The visual direction leans into bold shapes, playful typography, and a sense of movement that mirrors the creative process itself. The badge-style logo was intentionally designed to feel collectible — something that could live just as easily on stickers, tote bags, aprons, and social graphics as it does on signage. It celebrates the spirit of DIY culture while elevating it with thoughtful design and polish.
Color played a key role in shaping the identity. A bright, optimistic palette reinforces Craft Shack’s inclusive philosophy: creativity is for everyone. The brand doesn’t take itself too seriously, but it takes its community seriously — creating space for beginners, seasoned artists, and anyone in between to experiment freely.
Beyond the core mark, we developed a flexible system that supports workshops, seasonal events, and collaborations. The result is a brand that feels spirited and memorable, grounded in the belief that making things with your hands is worth celebrating.
Craft Shack stands as a joyful reminder that creativity thrives where glitter flies — and everyone gets a seat at the craft table.
From the Client:
“Jenna has been an absolute dream to work with. I had so many questions & truly did not understand this process. She was incredibly patient with me. As a florist, it was hard for me to wrap my mind around the business image I truly thought would fit my personality plus the industry. Jenna made my logo look so polished & beautiful. I cannot wait to update everything & feel extra proud when I share my business info!”
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