CLOTHING COMPANY BRAND DESIGN

A brand refresh for The Green Grove, a sustainable clothing brand that gives back.

The Green Grove is an LA based sustainable clothing brand. They believe in ethically sourced materials and giving back to their community. We emphasized their sustainable mission throughout the brand through colors and custom iconography.

The Green Grove is a sustainable clothing company based in Los Angeles. For this rebrand, we leaned heavily into their ethos — sustainable, community-led, ethical materials — to speak to the brand's ideal consumers.

Beyond the primary logo, the brand identity was expanded to include secondary marks, typography pairings, packaging elements, and a green-hued color palette designed to translate seamlessly across shopping bags, tissue paper, apparel tags, social media, and in-store applications. Each element was created to feel cohesive and intentional, reinforcing The Green Grove's focus on sustainability.