Indigo & Co.

For this brand, a women's boutique rooted in timeless style and natural inspiration, I created a brand identity that celebrates the origin of it's name. The hand-drawn indigofera leaf, the natural source of indigo dye, connects the boutique's modern curation with a centuries-old craft. This thoughtful, organic mark reflects Indigo & Co.'s commitment to quality, tradition, and effortless beauty.