FLORAL BRAND DESIGN

Since launching the redesign, Porter Floral has seen a 70% increase in inquiries — proving the impact that thoughtful, strategic branding can have on both perception and growth.

Lindsay at Porter Floral reached out to me because she felt like her current brand design didn't reflect the quality of the work she was providing to her clients. After a deep dive into her current brand and her business goals, we designed a refreshed identity that feels elevated, artistic, and intentional. The illustrations were inspired by organic movement, and romantic textures, and the new brand blends refined typography with soft, modern details to create something timeless and unique The overall direction feels feminine and funky, differentiating her from her competitors,.

Beyond the primary logo, the brand system was expanded to include secondary marks, custom typography pairings, a cohesive color palette, and versatile supporting elements that could carry seamlessly across proposals, social media, packaging, signage, and web design. Every detail was created to give the brand a more cohesive and elevated presence while still feeling warm, personal, and approachable. The result is a visual identity that not only reflects the quality of Porter Floral’s work, but positions the business to confidently attract higher-end, aligned clients.