PILATES STUDIO BRANDING

Since launching her brand and website design, Your Body Pilates experienced major growth and Gretchen was able to not only open one successful brick and mortar studio, but shortly after, expand into the retail space next door, doubling her original studio space. The final identity not only reflects the studio’s mission, but supports the kind of growth and recognition needed to turn that vision into reality.

Gretchen at Your Body Pilates reached out to me because she had a dream of opening up her own Pilates studio in Reno, Nevada. She envisioned a a brand that felt empowering, feminine, and connected to her studio's core philosophy: helping people feel strong, grounded, and fully at home in their bodies.

Inspired by her dance background, I wanted her brand to feel fluid, yet sophisticated. Every detail was intentionally crafted to reflect the studio experience itself — welcoming, modern, and rooted in connection rather than intimidation.

Beyond the primary logo, the brand system was thoughtfully expanded to include secondary marks, refined typography pairings, a cohesive color palette, and flexible visual assets designed to carry seamlessly across the website, social media, studio signage, apparel, and print materials. The overall direction balances softness with sophistication, creating a brand presence that feels aspirational while still approachable. The result is a cohesive identity that allows the business to show up consistently and confidently at every touchpoint.