There are plenty of ways to say it—go against the flow, march to the beat of your own drum, let your freak flag fly, just be yourself. Brand development turns these ideas into actions (and assets) so your brand can stand out against a sea of same.

Brand development goes beyond designing a logo and creating brand guidelines (though those are important parts of the process). It’s about digging down into your story to unearth a wholly unique brand identity. Through the process of brand identity development, we align your brand strategy with your business objectives, then build out the assets you need to share your vision with the world.

brand development of business cards

Have an existing brand? Don’t worry, we’ve got you.

If there’s anything we know here at Lunar Creative, it’s that everything goes through phases. Whether you start the brand development process from scratch or bring us your growing, changing business, brand identity development helps you drill down into the core of who you are and double down on representing your authentic self.

Our Brand Development Process


Your brand is your company’s outward-facing identity. It’s what tells your story, represents your values, and connects with your ideal audiences. Through the discovery process, we’ll figure out what sets your brand apart, whether you’re in a crowded market or pressing into uncharted territory.

Logo Design

A good logo is memorable, distinct, and something audiences can rally around. Just think about a certain distinctive Swoosh or the omnipresent golden arches… When you partner with Lunar Creative, we’ll work with you to design a one-of-a-kind logo that says everything without ever saying a word. 

Brand Style Guide

When it comes to branding, consistency is key. After we’ve figured out your brand’s style, we’ll put it all together in a comprehensive guide so that you’re never Helvetica one day and Comic Sans the next. Your brand style guidelines include a custom color palette, typography guidelines, logo applications, and more.

Business Cards

There’s nothing quite like seeing the brand identity development come together in the form of brand new business cards. Not only does this important piece of business collateral provide the essential details for how and where to find you; they’re also a bite-sized reflection of who you are and what you do.

Let’s start the branding process!


We believe every brand has a unique identity and story to tell. Let’s discover yours together.